For established Australian businesses

Get the online side of your business working as well as the rest of it.

Websites, ecommerce and ongoing digital work that improve enquiries and online sales without putting more on your desk. John leads the plan and our small team handles the follow-through.

Book a discovery call See client results
5.0 Google reviews

Senior-led by John Dwyer · Working with Australian businesses since 2018

Real ecommerce reporting dashboard from a Smashed Avo client

Real ecommerce reporting, used with permission

Brunetti Oro grew online revenue 47.9% in one year.

The Melbourne store reached A$1.96M in the twelve months to March 2026 after work across ecommerce, SEO, Google Ads and email.

See the work

Start with your business

Start with the problem you want fixed

You do not need to diagnose the whole setup first. Pick the closest starting point and we will work out what matters now, what can wait and what will make a useful difference.

Website enquiries

Get better enquiries from your website

For service, industrial and B2B teams that need the website and search work to turn into better conversations.

Improve my enquiries

Ecommerce growth

Make the online store easier to grow and run

For product businesses that need more customers buying, stronger repeat sales or less manual work behind the store.

Improve my online store

Ongoing digital support

Get digital work off your desk

For businesses that need steady website, reporting and campaign work handled without building another internal team.

See ongoing support

Google reviews from Australian businesses

What clients say about working with us

D N
Google review

Collaborative and very helpful with my website...getting traction on things that have taken months to do.

★★★★★

Platforms and disciplines

The tools behind the work

We can work inside the setup you already have, recommend what fits, and connect the parts that need to work together.

Websites and ecommerce

Fast marketing sites, content platforms and connected online stores.

  • Astro
  • WordPress
  • WooCommerce
  • Shopify

Search, advertising and AI visibility

Findability across traditional search, paid media and the answers people now get from AI.

  • SEO
  • Google Ads
  • Meta Ads
  • Search Console
  • ChatGPT
  • Gemini
  • Perplexity
  • Microsoft Copilot
  • Google Business Profile

Email, follow-up and automation

Ecommerce email flows, lifecycle campaigns, lead handling and useful follow-up that does not rely on memory.

  • Klaviyo
  • Mailchimp
  • GoHighLevel

Analytics and optimisation

Clear measurement, behaviour signals and reporting that helps decide what to improve next.

  • Google Analytics
  • Tag Manager
  • Hotjar
  • Microsoft Clarity
  • Metorik

AI and automation

Models, coding agents and automation infrastructure selected for the job rather than forced into every project.

  • Claude
  • Claude Code
  • Anthropic
  • ChatGPT
  • Codex
  • OpenAI
  • Microsoft Copilot
  • Zapier
  • Make
  • Composio
  • n8n
  • Hermes Agent
John Dwyer, founder of Smashed Avo, working through a digital strategy at a whiteboard

Before you book

Straight answers about fit and cost

You talk to John directly

One senior strategist owns the plan and the follow-up. A small build and care team handles ecommerce, integrations and day-to-day delivery. No rotating account managers.

What it costs

Most ongoing clients sit between $1,800 and $5,000 a month, month to month. Fixed projects are quoted up front. We will tell you if the useful first move is smaller.

Who it suits

Established service, industrial and product businesses across Australia. If the website, catalogue, reporting or connected systems are the complicated part, that is usually where we are most useful.

We start with the useful decision, not the code

You will know what we are doing, why it matters and what happens next.

01

Discovery call

We learn about the business and what is not working. You decide if we are a good fit.

02

Strategy and quote

We agree on the useful first move, the work involved and what it will cost before anything is built.

03

Design and build

We build around how the business works. Clear updates keep you across progress, and nothing goes live without your sign-off.

04

Launch and improve

Go live with confidence. We can stay involved to keep the site, store and wider digital work moving.

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist