Fractional digital strategy for established Australian businesses

Know where your next jobs are coming from.

John works with a handful of established businesses as their digital strategist. One senior person owns the plan, your website, and the follow-up, with a build team behind him. It gets you found on Google and turns those searches into enquiries, and enquiries into work.

We also build and maintain complex WooCommerce and ERP-integrated stores.

Real Metorik analytics dashboard from a Smashed Avo client

* Real data with permission

$9.3M+ Revenue generated
4.88% Avg. conversion rate
5.0 ★ Google rating
Est. 2018 Years delivering

Client results

Brunetti Oro grew online revenue 47.9% in a year

Brunetti Oro is a Melbourne institution. We ran their digital strategy end to end: the WooCommerce store, SEO, Google Ads and email. In the twelve months to March 2026 the store did A$1.96M, up from A$1.33M the year before. The email flows and campaigns we built returned A$194,000 in attributed revenue over two years.

Online revenue
A$1.96M
Orders, up 42.4%
22,555
Email-attributed revenue
A$194K
More client results →

Not sure where to start?

Get a free Google visibility check

We look at how your business shows up when local customers search for what you do, and tell you the next practical move. No logins, no ad spend, no lock-in.

See how it works

Trusted by businesses across Australia

What our clients say

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John Dwyer, founder of Smashed Avo, working through a digital strategy at a whiteboard

Straight answers before you book

You talk to John directly

One senior strategist owns your plan, your website and your follow-up. There's a small build and care team behind him for ecommerce, integrations and the day-to-day, so nothing stalls when someone takes leave. No pods. No rotating account managers.

What it costs

Most clients sit between $1,800 and $5,000 a month, month to month. No lock-in. If a piece of work is better as a fixed-price project, we quote it up front.

Who it suits

Established trades, industrial and product businesses across Australia, with deep roots in Melbourne and Brisbane. If your catalogue, ERP or wholesale setup is the complicated part, that's our lane.

We start with strategy, not code

Every project begins with understanding what is actually holding you back.

01

Discovery call

We learn about your business and what is not working. You decide if we are a good fit.

02

Strategy and quote

A focused workshop with your team. You get a complete strategy document before any building starts.

03

Design and build

We build around how your business works. Video updates keep you across progress. Nothing goes live without your sign-off.

04

Launch and grow

Go live with confidence. We stay involved after launch to keep things performing.

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist