Digital, web and ecommerce strategy for established Australian businesses.
Smashed Avo helps established businesses improve the digital side of the business: websites, search, ecommerce, reporting and the practical work behind growth. You get a senior plan, a build team and clear follow-up.
Useful for teams that need better enquiries, cleaner online sales or a website that finally matches the business.
* Real data with permission
Track record
Useful proof, kept in context.
Problems we solve every day
Start with the messy thing that keeps landing back on your desk. We will tell you what to fix first, what can wait, and which parts we can take off your plate.
"Our website looks outdated and it does not reflect what we actually do."
Web design and development
Custom websites built for speed, conversions, and search. Designed around how your business works.
"We need to sell online but we do not know where to start."
E-commerce store setup
From zero to selling. WooCommerce or Shopify with payments, shipping, and ERP built in.
"We are selling online but growth has stalled."
E-commerce growth
CRO, analytics, SEO, and paid ads. Data-driven growth for established stores.
"We need a plan, not just a website."
Digital strategy
A clear roadmap for your digital investments. AI, automation, and technology aligned with your goals.
"We just want someone to keep this thing running."
Website management
Updates, security, performance, and content changes. You focus on your business.
"Our customers still call to check stock and place orders."
B2B and wholesale ecommerce
A self-serve ordering portal connected to your ERP. Trade pricing, real-time stock, no more manual orders.
"The work that wins us business is stuck with one person."
AI consulting
We turn a repeatable task that lives in one person’s head into an AI process your whole team can run. You own what we build.
01 / Proof
Brunetti Oro grew online revenue 47.9% in a year
Brunetti Oro is a Melbourne institution. We ran their digital strategy end to end: the WooCommerce store, SEO, Google Ads and email. In the twelve months to March 2026 the store did A$1.96M, up from A$1.33M the year before. The email flows and campaigns we built returned A$194,000 in attributed revenue over two years.
More client results →
Not sure where to start?
Book a virtual coffee to bounce around the next move
Bring the messy version. We can talk through your website, search, ecommerce or reporting problem and work out whether the first useful move is small, strategic or worth quoting properly.
Trusted by businesses across Australia
What our clients say
Loading reviews...
Straight answers before you book
You talk to John directly
One senior strategist owns your plan, your website and your follow-up. There's a small build and care team behind him for ecommerce, integrations and the day-to-day, so nothing stalls when someone takes leave. No pods. No rotating account managers.
What it costs
Most clients sit between $1,800 and $5,000 a month, month to month. No lock-in. If a piece of work is better as a fixed-price project, we quote it up front.
Who it suits
Established trades, industrial and product businesses across Australia, with deep roots in Melbourne and Brisbane. If your catalogue, ERP or wholesale setup is the complicated part, that's our lane.
We start with strategy, not code
Every project begins with understanding what is actually holding you back.
Discovery call
We learn about your business and what is not working. You decide if we are a good fit.
Strategy and quote
A focused workshop with your team. You get a complete strategy document before any building starts.
Design and build
We build around how your business works. Video updates keep you across progress. Nothing goes live without your sign-off.
Launch and grow
Go live with confidence. We stay involved after launch to keep things performing.
Talk to us
Book your discovery call
Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.
- No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
- Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
- Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.
Your consultation will be with
A quick heads-up
We use privacy-friendly analytics to see how people enjoy the site. We don't track who you are or your identity. Privacy Policy