Foundation playbooks

What a $2,500 Foundation actually buys.

Every Smashed Avo Foundation ships two things on the client's domain inside 14 days: a homepage that is built and live, and a 13-module strategy roadmap that maps the next 12 months of the site. The samples below are worked deliverables for real Australian businesses in different categories. Identifying details are changed; the structure and depth are what the client receives.

Open any playbook for the full 13-module strategy roadmap. Four sections on every roadmap are tagged as draft assumptions, refined with the client at the day-7 review.

Microtunnelling

Underline Civil

Australia's most trusted trenchless pipeline contractor — 25+ years, in-house engineering and proprietary tooling, delivered under rivers, rail and the most sensitive ground.

13-module strategy roadmap

Open the playbook →
Sample playbooks. Strategy, persona and journey shown here are illustrative, built from publicly available information about real Australian SMBs in each category. Client names and identifying details have been changed.

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John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist