What we do

We help Australian product businesses sell online, connect their systems, and grow with a clear plan behind every decision.

Primary service

B2B and wholesale ecommerce

"Our customers still call to check stock and place orders."

A self-serve ordering portal lets your trade customers place orders, check stock, and manage their account without picking up the phone. Your team stops processing manual orders. Customers order when it suits them. We build portals connected to your existing ERP so pricing and stock are always accurate.

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Self-serve orderingERP syncTrade pricingCatalogue managementCustomer portalReal-time stock

Primary services

"Our website says one thing, our ERP says another."

ERP and systems integration

Your product data, pricing, and stock sync automatically. Customers self-serve. Staff stop processing manual orders. We connect WooCommerce to MYOB, Xero, and other ERP systems and test it before a single order goes live.

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"We have outgrown our current store but we are scared to start over."

WooCommerce development

Custom WooCommerce builds for businesses with complex catalogues, pricing rules, and customer types. Built around how your business actually works, not how a generic theme assumes it does.

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"We are getting traffic but it is not turning into sales."

Ecommerce growth and optimisation

For established stores that have plateaued. CRO, analytics, paid search, and SEO working together. Every recommendation is backed by your data, not a standard playbook.

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"We know we need to sell online. We just do not know where to start."

eCommerce adoption

From zero to a working online store. Strategy, store setup, payment and shipping configuration, and ERP connectivity. The first step is understanding what is actually holding you back.

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Supporting services

"We have spent money on agencies before and it did not go anywhere."

Digital strategy

A clear plan before any spend. We diagnose what is holding your business back online, then map out the right sequence of investment to address it.

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"Something broke on the site last week and no one knew how to fix it."

WordPress care plans

Monthly care plans that keep your WordPress site secure, updated, and running. If something breaks, we fix it. You stay focused on your business.

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"Our website does not reflect the business we have built."

Web design and development

A website is a commercial asset, not a creative project. Leads generated, conversion rate, and time to first contact are the outcomes we design toward.

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Not sure where to start?

That is a reasonable place to be. Book a call and we will help you work out what is actually holding your business back online before recommending anything.

Book a time to connect

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist