The work that lives in your best people’s heads, turned into AI your whole team can run.

AI consulting for businesses that run on expertise. We watch your expert do the task, capture the judgement behind it, and hand you a working AI process the rest of the team can use. Your best people get their time back to build what is next.

Sound familiar? This is what an expert bottleneck looks like.

The leads come in, but the proposals do not go out.

The work that wins deals sits with one person who dreads doing it. So it gets delayed, rushed, or quietly dropped, and good leads go cold while the quote sits half written.

It only works when one person does it.

The quality lives in someone’s head. When they are busy, on leave, or they finally move on, the work slows down or slips, because no one else does it quite the same way.

You tried AI and got generic mush.

Off-the-shelf AI does not know your business, your clients, or how you actually make the call. The output reads like everyone else’s and needs so much fixing it is faster to start over.

New starters take months to get it right.

The judgement that makes the work good is unwritten. Training someone means sitting beside them for weeks, and your most senior person is the only one who can teach it.

None of this is a people problem. It is a system problem. When the way your best people work only exists in their heads, the business carries the risk and pays for it in lost time and lost deals.

How we turn a task in someone’s head into AI your team owns

We watch the work get done, capture the judgement behind it, and hand you a process you keep. You own the asset, not a subscription to us.

Built around your judgement, not a template

We capture the real decisions your expert makes, the edge cases, the things they check, the way they phrase it, so the output reads like your best work rather than a robot’s.

Your whole team can run it

Once the process exists, anyone on the team can produce work to your expert’s standard. The bottleneck opens up and your best people get their time back.

It learns your way over time

The process asks for a correction each time you use it and updates itself. The more you use it, the more it sounds like you.

A care plan keeps it sharp

Your process changes and the AI models behind it change too. A monthly care plan keeps the asset current so it does not quietly drift. From $300 a month, and far cheaper than rebuilding it later.

What a Process Sprint involves

One process, start to finish, mostly inside a working session with you.

  1. 01

    Pick the right task

    We find the task costing you most: high value, done often, stuck with one person. That is where the first sprint pays back fastest.

  2. 02

    Watch it done, live

    On a working call your expert does the task while we capture the decisions, the checks, and the judgement behind each step.

  3. 03

    Encode the process

    We turn that into a working AI process with a stable core and a section that holds your preferences and phrasing.

  4. 04

    Hand it over with the thinking

    You get the process plus a plain-English rationale you can feed your own AI. You own all of it.

  5. 05

    Tune it together

    We run it on a real example with you on the call and adjust until the output is something you would send without changing a word.

  6. 06

    Keep it current (optional)

    An ongoing care plan keeps the process aligned as your work and the AI models evolve. Month to month, no lock-in.

Most sprints are delivered in days, not weeks. Pricing starts from $2,500 for a single process. Complex or multi-process work is scoped and quoted up front.

Ways to work with us

Start with one process built for you. Keep it sharp with a care plan. Or learn to build your own with the group.

Care plan

From $300/mo

optional, monthly

We keep the process current as your work and the AI models change.

  • Small tweaks and new edge cases
  • Priority support
  • Month to month, cancel anytime
Add it after your sprint
Coming soon

Cohort

From $600/seat/mo

coming soon

A small cross-company group learning to build their own processes with our coaching.

  • One monthly working call
  • Templates and support between calls
  • Runs once we have enough members
Register your interest

Private group

Priced on ask

for one team

Your whole team coached privately to build and own a set of processes.

  • Dedicated to your business
  • Built around your workflows
  • Scoped to your team size
Talk to us

You own everything we build. Larger or multi-process work is scoped and quoted up front.

What working with us looks like

1
Discovery Call
2
Process Sprint
3
Handover and Tune
4
Care Plan

You own the asset

The process and the thinking behind it are yours. Keep it, change it, run it on any AI you like. No lock-in, no dependency on us.

Your expert stays the hero

We are not here to replace your best people. We capture what makes them good so the rest of the team can match it, and free them to work on what is next.

Plain English, no jargon

You do not need to understand the tech. We handle that. You get a process that works and a one-page explanation of how.

Real results from real businesses

A desk where a stack of paperwork thins out, the proposal bottleneck clearing.
AI Process / Managed IT

Proposals that used to stall

A managed IT firm had leads arriving faster than proposals could go out, because writing them sat with one person who dreaded the task. We built a process that turns the call notes into a personalised, on-point proposal with no filler. The bottleneck is gone and more leads turn into clients.

A morning
To build the first working process
Yours
You own the asset, not a subscription
One task
Where we start: the one costing you most
Plain English
How we explain every build

Common questions

What people usually ask before getting started.

Are you replacing my staff with AI?
No. We capture what your best people know so the rest of the team can match their standard, and so your experts get their time back for higher-value work. The expert stays central. The AI just removes the bottleneck around them.
What does it cost?
A single Process Sprint starts from $2,500, fixed and quoted up front. An optional care plan to keep it current is from $300 a month, month to month with no lock-in. Larger or multi-process work is scoped on a call. You own everything we build.
What kind of tasks suit this?
Anything repeatable that relies on one person’s judgement. Proposals and quotes, client onboarding, recurring reports, triage and routing, first-draft content, quality checks. If it lives in someone’s head and slows the business down, it is a candidate.
Do I need to be technical, or already using AI?
No. We handle the technical side. You get a working process and a plain-English explanation. If your team already uses ChatGPT, Claude, or similar, the process drops straight in. If not, we will point you to the simplest setup.
Who owns what we build?
You do. The process and the thinking behind it are handed to you in full. You can keep it, change it, or run it on whichever AI you prefer. There is no lock-in and no dependency on us to use it.
How long does it take?
Most single-process sprints are delivered in days, not weeks. We pick the task, run a working session, build it, and tune it with you on a call.
What is the cohort?
If you would rather learn to build these yourself, we run a small cross-company group where members build their own AI processes with our coaching. It is from $600 per seat a month and runs once we have enough members. Register your interest and we will let you know when the next intake opens.
Let’s talk

Tell us the task that never gets done, and we will show you what is possible.

Book a short call. Tell us where the bottleneck is. We will tell you honestly whether a Process Sprint is the right fix and what it would take.

“I had leads coming in and just could not get the proposals out. I hate writing them and I get them wrong. Having that off my plate changes how many clients I can take on.”
Director, Managed IT services

Talk to us

Book your discovery call

Pick a time that suits you and we will have a straight conversation about where your business is at and whether we can help. No obligation, no pitch.

  • No obligation A straight chat about where your business is at. No pitch deck, no pressure to sign anything.
  • Fifteen focused minutes We keep it tight and respect your time, so you get value even from a short call.
  • Clear next steps You leave with at least one practical idea you can act on, whether or not we work together.

Your consultation will be with

John Dwyer, Smashed Avo John Dwyer Fractional Digital Strategist